OTICON MISSION
"Oticon challenges conventions and pushes technology to change the lives of people with hearing loss through its BrainHearing™ philosophy."
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Starkey Values
Starkey’s values are reflected in their approach to hearing healthcare:
Social Impact
Oticon’s People First promise, born from founder Hans Demant’s desire to help his wife hear better in 1904, still drives the company’s work today. Every new product starts with BrainHearing™ research at the Eriksholm Centre, focusing on how healthy brains process sound and how untreated loss affects social connection and cognition. Guided by this ethos, Oticon funds clinical studies, develops tools like the Audible Contrast Threshold (ACT™) test, and celebrates community advocates through the annual Focus on People Awards, which in 2024 recognised twelve individuals making hearing care more accessible worldwide. The result is technology, and outreach, that puts human needs ahead of hardware.